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How We Help


Advise

We assess your business or product to understand the key challenges and the relevant context, allowing us to make customised recommendations.


Build

We craft tailored strategies, operating models and capabilities that address your priorities and position your organisation for success.


Deliver

We partner with you to deliver transformative work, enabling your teams to deliver impactful outcomes.

What We Do

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Selected Whitepapers

Early Strategic Planning for Biotechs
Biotechs have overtaken pharma as the key contributor of molecules to the global R&D pipeline. However, they are facing an increasingly unforgiving commercial landscape characterised by rising R&D costs, lowering success rates and longer clinical trials causing 60% of biotechs to fail within 5 years of their inception. In our latest white paper, “Early Strategic Planning for Biotechs: How to Overcome Future Commercialisation Challenges Through Effective Planning”, we explore how Biotech leaders can tackle these challenges – by working backwards from the patient need, embracing patient-centric strategy, leveraging new technologies, and attracting the right leaders.
Insights and Patient Journeys: Building the Foundation of Effective Planning
Insights are crucial for product success. In today’s competitive market, it’s essential to accurately identify and address unmet stakeholder needs. However, many companies struggle with siloed insights, duplication of effort, and poor internal alignment. Our white paper, “Insights and Patient Journeys: Building the Foundation of Effective Planning”, outlines a patient journey-based approach to organise and assess insights, informing strategy and brand planning. This helps to ensure that the patient remains central to the decision-making process, whilst also placing insights within the broader context of the treatment journey.
Empowering MSLs to deliver better scientific engagements
HCPs’ increasing reliance on the scientific expertise of MSLs is positioning the role as an essential strategic resource for Pharma companies. This trend has resulted in a boom in the number of MSLs across the industry – since 2010 MSL headcount has increased by 300%. However, many Medical Affairs teams remain underfunded and struggle to provide MSLs the support and resources they need to effectively carry out their impactful work. Oliver Spray has written a white paper titled “Empowering MSLs to deliver better scientific engagements”, which examines three challenges MSLs face in delivering impactful HCP engagements as well as providing proposals to Pharma on how to overcome them.
Analysis Investigator Study
An Analysis of Investigator Sponsored Study Cycle Times: Communication is the key for success
Pharmaceutical companies conduct evidence generation activities within Medical Affairs through Investigator Sponsored (ISS), Company Sponsored (CSS), and Collaborative Research Studies (CRS). The timely completion of these studies is vital to generate relevant evidence for the wider scientific community; and helps to ensure that studies complete on budget.
Trial Decentralisation
Trial decentralisation: The benefits and challenges
Over the course of the pandemic the use of Decentralised Clinical Trials (DCT) increased significantly, with around 87% of sponsors and contract research organisations conducting or planning to conduct trials with decentralised aspects – compared to 28% prior to the pandemic. The primary driver for this shift was to avoid delays in clinical trials that included vulnerable patients that were unwilling or unable to come onto site. As the adoption of trial decentralisation rises, a number of challenges have presented themselves…
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